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El pino, siempre.

Commercial Spot / Cinematographer

Created for Guaguas Global, the intercity bus service of Gran Canaria, in celebration of the Fiestas del Pino 2026, this commercial campaign was produced by La Mentira Films in partnership with Cúrcuma Agencia Creativa. Directed by Willy Suárez, the spot highlights the local festivities, traditions, and connection of the island's community through public transport. The commercial was shot on the ARRI ALEXA Mini LF paired with rehoused vintage Carl Zeiss Distagon lenses.

Credits

Client Guaguas Global

Agency Cúrcuma Agencia Creativa

Production Company La Mentira Films

Director Willy Suárez

Assistant Director María Ley

Director of Photography Julio Díaz

1st Assistant Camera / Focus Puller Samuel Vilas

Gaffer Iker Nordelo

Sound Mixer / Sound Recordist Moisés Sánchez

Editor Willy Suárez

Colorist Julio Díaz

Production Manager Carol Camejo

Costume Designer Gloria Da Luz

Production Assistants Paula Lorenzo, Raúl

Cast César Martel, Jose Luis Madariaga, Antonella